1.618 Awards - PG BISON BREATHES NEW LIFE AND MEANING INTO COMPETITION FOR STUDENTS OF ARCHITECTURE & INTERIOR DESIGN
3 February 2010

PG Bison is celebrating the 16th Anniversary year of its prestigious Student Design Competition and Awards in 2010 with a fanfare, including a new name - 1.sixoneeight - a new logo and a sprinkling of new judges, all industry leaders and design gurus drawn from the world of interior design and architecture.
“With the proliferation of similar awards competitions in the past few years, we felt it was time to make a few refreshing changes to what has proved to be a very successful formula for the company’s longstanding student awards competition,” says Jason Wells, Brand Manager of PG Bison.
“We needed to modernize the brand and competition to appeal to the ever-changing makeup of the student market, while maintaining the competition’s prestige,” explains Wells, “The new brand concept is designed to appeal to a specific target market – students of architecture and interior design – while pushing traditional competition boundaries. We know students like to be challenged while expressing their creativity in a fast-paced and ever changing world. However, in this frenzied environment, it’s important to also retain principles and values which have stood the test of time and will continue to do so in the future. That’s why we’ve chosen 1.sixoneeight [also known as the Golden Ratio] as the name of the competition. It’s a phenomenon that is appealing, admirable – and in many cases – mythically alluring, because it cannot be completely, logically explained.”

RATIONALE: 1.sixoneeight
The numerical expression of the ‘golden ratio’ is 1.618. Also known as the Golden Mean, Golden Number or Golden Section, the Golden Ratio of 1.618 is also often denoted by the Greek letter phi.
This phenomenon has fascinated influential minds in the fields of Architecture, Design, Art, Music and Mathematics, going back some 2400 years, when it was discovered that many properties of physical elements exhibit a clear mathematical ratio proportion.
Humans seem to be attracted to physical things which have attributes of the golden ratio, or are built to its proportions. The ratio has inspired thinkers across all disciplines like no other numbers in the history of mathematics. Artists and architects, the world over, have proportioned their works on the ratio, believing its proportions to be aesthetically pleasing.
Evidence of the Golden Ratio abounds in nature - the coils on sea shells, the dimensions of ‘attractive’ humans and animals, and a vast number of other natural elements are said to exhibit the characteristics of the mystical proportion.

Many world famous structures dating from ancient times to more recent historical contexts exhibit its properties. The long list of these includes structures like Stonehenge, the Great Pyramids of Giza, the Buddhist Stuppa Borobudur in Indonesia, the Parthenon and Acropolis in Greece - and even the Notre Dame Cathedral in Paris.

CALLING ALL INTERIOR DESIGN AND ARCHITECTURE STUDENTS – THE 2010 COMPETITION IS OPEN FOR ENTRIES!
The theme for this year’s PG Bison 1.sixoneeight Competition, - Eat, Sleep, Bath, Cook and Live – has been conceptualized by competition partner @home.
Submission date for entries is 13 August 2010.

THE BRIEF
@home needs a design for its concept “Store of the Future”, a look and feel for the next three to five years for this upmarket retail space. Your entry needs to answer the following:
• How do you use your design to excite and engage the Customer?
• How does your design take the Customer on a journey?
• How do you entice the Customer, through design, to shop when homeware is considered a luxury and not a necessity?
• Can you up for the challenge?
• CLOSING DATE FOR ENTRIES: 13 AUGUST 2010

PRIZES
FIRST PRIZE*
• A trip for the winning student, accompanied by the student’s lecturer to the 2011 MILAN FURNITURE FAIR: (Valued at R40 000 per person, this includes return air tickets, accommodation, entry to the show and contribution to daily expenses).
• An @home Gift Card for homeware and furniture valued at R15 000.


MERIT AWARD*
• An all-expenses paid trip to the 2011 DESIGN INDABA in CAPE TOWN: (Valued at R12 000, this includes return air ticket, accommodation, car hire, entry to the show and contribution to daily expenses).
• An @home Gift Card for homeware and furniture valued at R8 000.

THIRD PRIZE
• A R7000 Cash Prize
• An @home Gift Card for homeware and furniture valued at R6000.

FINALISTS
• The seven non-winning finalists will receive an @home Gift Card for homeware and furniture valued at R3000.
USE OF ELEMENTS BY @HOME
• In addition to these prizes, should @home use any element of any competition submission in the future design of any store, or in any other aspect of the business, the student/s concerned will each receive an @home Gift Card for Homeware and Furniture valued at R2000.
*The First Prize and Merit Award Prize are not exchangeable for cash.
Terms and Conditions Apply.
ENTER NOW!
Download an entry form by visiting: www.1sixoneeight.co.za
Should you have any queries regarding the 1.sixoneeight PG Bison Competition for 2010, please contact the competition office on:
Email: info@1sixoneeight.co.za
Cell: 073 257 8178
Phone: 011 646 1675
Fax: 086 601 7479 /ends

For More Information Contact:
Angus Campbell
Campbell & Campbell
59 Westmeath Road, Parkview, Johannesburg
Tel: (011) 646 1675
Cell: 084 484 8844
Email: info@1sixoneeight.co.za