I am an artist and a businesswoman. I have been in business for 15 years. I run my office like any corporation only I am smaller. My business world consists of the following: A. Administration/ Employees B. Production/Paintings/Exhibitions C. Workshop/Art Materials/Canvases D. Logistics/Transport E. Representatives/Galleries F. Marketing/Strategy

Planning
Andy Warhol said that ‘Being good at business is the most fascinating kind of art. Making money is art and working is art and good business is the best art’. I have been fortunate with my art because a lot of people have purchased my work over the years, but it has taken determination, risk, and consistently producing new work. There is no down time; there are phone calls, shipments, exhibitions, marketing deadlines and business meetings to attend to. I have two galleries of my own called the Tay Modern in Hermanus and Greyton. I have 35 representatives with about 800 pieces of art in circulation worldwide. It’s a lot of effort to keep everything running smoothly, but I have no reason to believe that there is nothing else better than making a living doing what you love to do!

Stats. So far in 2008 I have sold 91 works. Of the 91 works 47 sold to South Africans and 44 sold to overseas clients. This year my largest sale has been for a R59,000 art work.

Paintings Sold
2005 – Sold 306 paintings
2006 – Sold 326 paintings
2007 – Sold 218 paintings
2008 – Sold 91 paintings

In 2007 I didn’t push my art as in previous years because I had a lot of important private and corporate commissions to give my focus to. In 2007 I sold 218 paintings ranging in value from R10,000 to R58,0000. Of the 218 paintings 148 sold to South Africans, 70 to overseas clients. I did 28 commissions with the largest work selling for R58,000. Of the 218 works, 110 were to direct clients and 108 were via galleries.

The Tay Modern - Hermanus
No. 3 Long St. Hermanus
Anton Neethling 072-980-9096
072-116-9029 tayd@hermanus.co.za www.taydall.com

The Tay Modern - Greyton
Greyt Oak No. 1 Main St.
Greyton
Joshua Rossouw
083-228-8651 072-116-9029
tayd@hermanus.co.za
www.taydall.com